Lisa Rawlins, Founder of VTC Enterprise, Inc., is a results-driven health care leader known for her ability to design, interpret, and implement complex regulatory frameworks while guiding state regulatory requirements, hospitals, and health systems toward higher performance, stronger compliance, and improved patient outcomes. Her leadership is built on a foundation of trust, cultivated through transparent communication, consistent integrity, and an unwavering commitment to advancing safe, equitable, and high-quality care.

Trust is the defining element of her leadership philosophy. Whether it’s leading state health policy change at the legislative or regulatory level, advising legal teams, or leading multidisciplinary hospital staff, she creates environments where individuals feel informed, respected, and empowered.

Known for her ability to align diverse stakeholders by:
• Establishing open channels of communication that demystify legal and regulatory requirements.
• Providing reliable, informed guidance in high-stakes situations.
• Advocating for ethical, patient-centered decision-making in every operational and legal context.

This approach has consistently strengthened organizational cohesion, reduced barriers to compliance, and enhanced the credibility of the programs she has led at both the national, state, and health system levels.

Her career includes extensive work in shaping, drafting, interpreting, and operationalizing health care laws and regulations. She excels at translating legislative and regulatory intent into practical strategies that organizations can adopt with clarity and confidence. A few examples of her work that influence the healthcare ecosystem include:

• The pioneer in healthcare transparency, leading the nation’s efforts by launching the nation’s first public reporting on hospital outcomes, procedure pricing, retail pharmacy prices, and health insurance metrics.
• The development of policy frameworks that support quality, safety, and financial sustainability, including drafting the state of Florida’s first Patient Safety Organization legislation.
• Launching the state of Florida’s first Health Information Exchange initiative.
• Co-created a population health platform for one of the nation’s pioneer ACOs.
• Drafted legislation to create the State of Florida Digital Center and to deregulate CON.

Lisa Rawlins brings a unique ability to bridge the gap between legal mandates and operational realities, ensuring compliance is not only achieved but strategically leveraged to improve institutional performance.

Throughout her career, she has focused on building organizations that are compliant, resilient, and mission-centered. She leads with integrity, clarity, and a commitment to collaboration, empowering teams to meet challenges with confidence and creativity. By aligning regulatory excellence with operational innovation, she helps the health care ecosystem not only meet today’s demands but also lead and prepare strategically for the future.